Market the Property on an Exclusive Basis with CREI

ADVANTAGES
Achieve highest market price through unparalleled market knowledge and
the most powerful access to buyers nationally
Immediate access to pre-qualified exchange buyers
Cashable deposits “passed-through” to seller to increase probability of closing
A comprehensive advertising campaign reaching old and new buyers
Creation of auction-like environment as a result of buyer access and relationships
Investment-specialized market research supports valuation
System of inter-office cooperation
Tightly written contracts, closing oriented
A comprehensive national marketing system with accountability
Seller-controlled broker co-op policy
Our credibility endorses integrity of the listing
Clout with title, escrow, lenders, etc.
Constant internal information exchange and ongoing training
Integrity of information, pre-analyzed inventory
Fast and reliable buyer qualification
Access to competitive financing through Capital Real Estate Finance
A smooth and well-executed transaction and closing process

PERCEIVED DISADVANTAGES
Loss of control

Market the Property on an Exclusive Basis with a Broker

ADVANTAGES
Increased market exposure
Saves time
Intermediary/negotiation buffer
Commitment/accountability
Someone to qualify buyers/brokers

PERCEIVED DISADVANTAGES
Loss of Control

Market the Property on an “Open Basis” Through the
Entire Brokerage Community

PERCEIVED ADVANTAGES
Maintain control
Get more brokers working on the transaction

DISADVANTAGES
No broker accountability or commitment to value
Seller has the burden of qualifying buyers and brokers
No seller representation: Brokers only representing buyers and themselves
To some buyers and brokers and open listing indicates seller is not serious about selling the property (some exchange buyers avoid an open listing for this reason)
Tremendous time commitment on seller’s behalf
High probability of underpricing the property due to inexperience in the market
Potential for being “tied-up” By unqualified broker or buyer
No incentive for broker to continue to market the property if their immediate buyers reject the transaction
Tendency of brokers to present rather than promote the property
There is no broker cooperation with open listings.

Market the Property Without Using a Broker

PERCEIVED ADVANTAGES
Save sales commission
Maintain control

DISADVANTAGES
Limited marketing/limited exposure to buyers
Buyers discount out fee savings with lower price
Tremendous seller time invested fielding calls, sending packages, facilitating showings, etc.
No intermediary/negotiating buffer
Many buyers are represented by brokers who may not see the property
Unrealized value potential